Make It The Better : Executive Summary

VISION

"To become Southeast Asia’s leading platform for sustainable living and smart innovation — empowering communities, enriching travel, and elevating wellness through technology" 

MISSION

> To design and scale eco-innovative products and platforms that improve lives with low investment and high impact.

> To integrate wellness, tourism, and smart mobility into a seamless digital ecosystem.

> To generate scalable, data-driven growth through low-op business models, empowering communities and offering strong returns for partners and investors.

EXECUTIVE SUMMARY

          MakeItTheBetter (MITB) operates as a Thai innovation company which unites smart product development with digital platforms and mobility technology to establish a unified ecosystem.

The model links three dependent projects which operate as one system:

1) Smart Wellness Products – Thai herbal teas and wellness kits powered by solar-drying and traceability.
2) Smart Tourist & Homestay Enablement – Digital and IoT solutions for eco-tourism and community stays.
3) Smart Transportation Platform – EV transport booking, data services, and integrated tourism mobility

The business follow a value chain that starts with wellness products for health-conscious consumers before moving to eco-tourism experience enhancement and finally supporting sustainable travel mobility. MITB starts its organic expansion by developing consumer products which then moves to infrastructure platforms to achieve sustainable growth that fulfills local needs.

Download material [MAKE IT THE BETTER : Company Profile]

CEO :  Thiraphan Nilkuha

Contact : ceo.thiraphan@makeitthebetter.com

Asia's and Thailand's Women Leaders 2023-2024 by CMO ASIA and World Women Leadership Congress