"To become a global catalyst for sustainable innovation and Southeast Asia’s leading platform - empowering communities and businesses worldwide through scalable wellness, eco-tourism, and smart mobility platforms that enrich lives and preserve the planet."

• To design and scale eco-innovative products and platforms that improve lives with reasonable investment and high impact.
• To integrate wellness, tourism, and smart mobility into a seamless digital ecosystem.
• To generate scalable, data-driven growth through low-op business models, empowering communities and offering strong returns for partners and investors.

Make It TheBetter (MITB) operates as a Thai innovation company which unites smart product development with digital platforms and mobility technology to establish a unified ecosystem. The model links three pillars which operate as one system:
Smart Wellness Products – Thai herbal teas and wellness kits powered by solar-drying and traceability.
Smart Tourist & Homestay Enablement – Digital and IoT solutions for eco-tourism and community stays.
Smart Transportation Platform – EV transport booking, data services, and integrated tourism mobility

MITB starts its organic expansion by developing consumer products which then moves to infrastructure platforms to achieve sustainable growth that fulfills local needs.

CEO Thiraphan Nilkuha

Asia's and Thailand's Women Leaders 2023-2024 presented by World Women Leadership Congress and CMO ASIA.